It is time for us, as real estate professionals to step up to plate. The American dream has become the American nightmare for many and it’s time for us to raise the bar on the level of knowledge, advice, and services we provide to our clients. We are not just in sales. It is our responsibility to not only be knowledgeable about completing the transaction, but also about real estate as an investment, and about loan programs and how they could possibly effect the cash outlay of their home as an investment. We must differentiate our services as an Expert Advisor™
We have seen industries completely turned upside down in recent years and there is no question that the only way to protect our industry and the wonderful opportunity we have as real estate agents is to provide more value to our clients. The real estate agent has become a commodity that earns little to no respect. For the real estate agents that take pride in the level of services they provide and continue to improve this is a slap in the face.
There are three levels of knowledge and expertise you should aspire to master as well as understanding the value you provide, being able to articulate the value you provide, and demonstrating the value you provide to create a defining gap between the average real estate agent and you as an Expert Advisor.™
In addition to the importance of being positioned and valued as an Expert Advisor,™ you will also learn exactly how to run your business like a business. In order to execute on the highest level for your clients you must have the systems, tools, and leverage that will allow you to execute a predictable result for your clients.
This country and this organization share in the belief that everyone should own a piece of the American Dream, home ownership. We also believe that we owe it to our country and our clients to arm ourselves with the specialized knowledge to give expert advice. Those who are dedicated to this industry and have put in the blood sweat and tears have earned the right to be viewed differently than the average agent.